{"id":36772,"date":"2026-09-23T05:02:19","date_gmt":"2026-09-23T05:02:19","guid":{"rendered":"https:\/\/www.rovensanext.in\/?p=36772"},"modified":"2026-09-23T05:02:19","modified_gmt":"2026-09-23T05:02:19","slug":"roots-of-her-the-women-shaping-agriculture-across-apac","status":"publish","type":"post","link":"https:\/\/www.rovensanext.in\/en\/news\/roots-of-her-the-women-shaping-agriculture-across-apac\/","title":{"rendered":"Roots of Her: The Women Shaping Agriculture Across APAC"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">A new portrait series celebrating the women who grow, enable and lead change across agriculture.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Agriculture is driven by people. Women play a vital role in shaping the future of farming, agribusiness and agricultural innovation. Yet their contributions are not always as visible as they deserve to be.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That is why Rovensa Next is launching <\/span><b><span data-contrast=\"auto\">Roots of Her<\/span><\/b><span data-contrast=\"auto\">, an APAC-wide portrait series highlighting the stories of women who are making a difference across the agricultural value chain. The rollout will run from October 2026 to March 2027 and feature nine women from India, China and Australia. Each will share her journey, the challenges she has faced, the changes she has helped create, and her vision for the future of agriculture.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Why Roots of Her?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At Rovensa Next, our purpose is to help <\/span><b><span data-contrast=\"auto\">Biosolutionize Agriculture<\/span><\/b><span data-contrast=\"auto\"> and contribute to a more sustainable and resilient future for farming. We know that innovation does not happen through products alone. It happens through the people who drive progress in the field, support growers, share knowledge and lead change.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Roots of Her<\/span><\/b><span data-contrast=\"auto\"> was created to recognise those contributions and give greater visibility to the women helping shape agriculture across the Asia-Pacific region. It is a campaign built on recognition and on authentic stories rather than awards or ranking.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Three Roles. One Connected Story.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The story explores three essential dimensions of agriculture:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">She Grows<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Women directly involved in farming and agricultural production.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">She Enables<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Women whose expertise support growers and strengthen agricultural communities, from agronomists and technicians to researchers and advisors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">She Leads<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Women helping shape the future of agriculture through leadership, innovation and strategic decision-making.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Together, these perspectives show that women contribute across every stage of the agricultural value chain. The series will feature one woman in each category from India, China and Australia, creating a connected APAC story while reflecting the unique realities of each country.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Authentic Voices, Real Experiences<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Every portrait will be built around a personal conversation, allowing participants to share their experiences in their own words. Through photography, video and written profiles, audiences will discover the character, decisions and moments that have shaped their journeys.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Roots of Her<\/span><\/b><span data-contrast=\"auto\"> highlights women as essential contributors to the ongoing transformation of agriculture. As illustrated by the campaign concept, each woman represents a root of change within a broader and interconnected agricultural ecosystem.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Follow the Journey<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Roots of<\/span><\/b> <b><span data-contrast=\"auto\">Her<\/span><\/b><span data-contrast=\"auto\"> is an invitation to discover the stories behind the people helping agriculture evolve every day.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Nine women. Three countries. Three perspectives. One shared vision for the future of agriculture.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">#RootsOfHer<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><img decoding=\"async\" class=\"alignnone size-medium wp-image-36773\" src=\"https:\/\/www.rovensanext.in\/wp-content\/uploads\/2026\/09\/ROOTS-OF-HER_INTRODUCTIVE-BANNER-300x176.png\" alt=\"\" width=\"300\" height=\"176\" srcset=\"https:\/\/www.rovensanext.in\/wp-content\/uploads\/2026\/09\/ROOTS-OF-HER_INTRODUCTIVE-BANNER-300x176.png 300w, https:\/\/www.rovensanext.in\/wp-content\/uploads\/2026\/09\/ROOTS-OF-HER_INTRODUCTIVE-BANNER-1024x600.png 1024w, https:\/\/www.rovensanext.in\/wp-content\/uploads\/2026\/09\/ROOTS-OF-HER_INTRODUCTIVE-BANNER-768x450.png 768w, https:\/\/www.rovensanext.in\/wp-content\/uploads\/2026\/09\/ROOTS-OF-HER_INTRODUCTIVE-BANNER-1536x900.png 1536w, https:\/\/www.rovensanext.in\/wp-content\/uploads\/2026\/09\/ROOTS-OF-HER_INTRODUCTIVE-BANNER-2048x1200.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new portrait series celebrating the women who grow, enable and lead change across agriculture.\u00a0 Agriculture is driven by people. Women play a vital role in shaping the future of farming, agribusiness and agricultural innovation. Yet their contributions are not always as visible as they deserve to be.\u00a0 That is why Rovensa Next is launching [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":36773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,130],"tags":[],"class_list":["post-36772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news"],"yoast_head":"<title>Roots of Her: The Women Shaping Agriculture Across APAC | Rovensa Next India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rovensanext.in\/en\/news\/roots-of-her-the-women-shaping-agriculture-across-apac\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roots of Her: The Women Shaping Agriculture Across APAC | Rovensa Next India\" \/>\n<meta property=\"og:description\" content=\"A new portrait series celebrating the women who grow, enable and lead change across agriculture.\u00a0 Agriculture is driven by people. 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